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Book Review: The New Influencers - A Marketer's Guide to the New Social Media by Paul Gillin (Blog |
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Written by Webmaster
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Tuesday, 14 August 2007 |
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As a blogger and podcaster, I took particular interest in The New Influencers: A Marketer's Guide to the New Social Media . Paul Gillin, former editor-in-chief of Computerworld , begins the book with the basics of blogging. He defines and explores the concept of blogging and the issues that surround it. Bloggers have been accused of being in conflict with mainstream media, but Gillin ... Share Your Opinion. (0 posts)
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Last Updated ( Tuesday, 14 August 2007 )
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